Bulk Email Marketing
What is Bulk Email Marketing Software?

  • Our all-in-one email marketing software includes everything you need to create, send, track and profit from email marketing – but it doesn’t stop there. It also includes powerful tools to completely automate your follow up marketing and customer feedback loops too:
  • Follow up with prospects automatically using auto responders. Send a series of personalized email messages to new leads at intervals you define. It’s like having your own dedicated sales team working for you round the clock
  • Optimize your email click thru rates with split testing. Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically.
  • Automate your list management with triggers. Automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked – automatically.
  • Keep your lists clean and up to date with automated bounce processing. Invalid email addresses can be removed from your list automatically based on “smart bounce rules”, helping keep your deliverability rate high.
  • See the complete activity of a lead with event logging. Every time a lead opens your email, clicks a link or performs any other activity, it’s logged against their history making it easy for your sales team to qualify their desire to purchase.
  • Solicit and track feedback with surveys. Using the drag & drop editor you can create customized surveys and feedback forms which you can link to from your email campaigns or auto responders and then blast to your list in minutes.

How is it different from other Email Marketing Software available in the Market?

    • Split test email campaigns
    • Powerful XML-based API
    • Powerful, automated triggers
    • Full campaign statistics
    • Google Analytics integration
    • Automated bounced email processing
    • Full WYSIWYG campaign editing
    • Per user email throttling
    • Easily import/export contacts
    • Pause and resume sending
    • Automatic event logging
    • Built-in CRM functionality
    • Google Calendar integration
    • RSS email campaign archive
    • User groups with permissions
    • Completely browser based
    • No monthly or per email fees
    • Perpetual, lifetime license
    • No list size limits or fees
    • No “powered by” link in your emails
    • Runs on YOUR web server
    • Use your mail server or 3rd party
    • 100% unencrypted PHP code
    • Private label in 5 minutes
    • Surveys and feedback forms
    • Dozens of built-in templates
    • Step-by-step campaign wizard
    • Custom fields for personalization
    • In-email dynamic content blocks
    • Unlimited autoresponders

Web Microsystems’s email marketing software is fully featured and was built specifically to help automate your follow up marketing, giving your sales team more motivated leads in the process. It will turn more leads into buyers:

Email Marketing Features:

Web Microsystems Email Marketer is a true all-in-one communications platform and includes everything you need to create, send and track professional HTML emails, auto responders, surveys, events, contacts and more. It is fully-featured email marketing software which has been developed by marketing experts and includes the following useful features:

  • Choose from dozens of beautiful, industry-specific email templates to get started creating your email.
  • Upload or Import Content as well as using the WYSIWYG editor, you can upload your existing email campaign from your computer or import it from a web page.
  • Our templates have been tested to work in all popular email clients (including Yahoo, Hotmail, Gmail and Outlook), meaning your contacts see your email message exactly as you intend it to be seen.
  • Upload as many images as you like into your email campaigns. Unlimited free image hosting is incl
  • Use the built-in WYSIWYG editor to make changes to your email campaigns. You can format text, upload and insert images, add links and many more.
  • See exactly how your email will look before you send it. You can view a preview in your web browser or even email it to yourself.
  • There’s no need to design your email template from scratch. You can upload or copy+paste your existing template (with images) into Web Microsystems Email Marketer in just a few seconds.
  • Personalize your email with two clicks using custom fields such as first name, age or company name. It works the same as a mail merge in Microsoft Word!
  • Advanced users have full access to customize the HTML of their email campaigns, right from the WYSIWYG editor’s “source” tab.
  • Web Microsystems Email Marketer automatically creates an RSS archive of emails you send, making it easy for you to display the archive on your website or anywhere that supports RSS.
  • Anchors allow you to insert a link from one section of your email
    campaign to another, such as from the table of contents to a paragraph
    further down in the email.

Email Campaign Features:

  • The “Insert Unsubscribe Link” button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries.
  • Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.
  • Right from Big Commerce you can view tips, tricks and advice to make sure your email campaign is optimized before sending. Learn how to improve subject lines, what time works best for sending and more.
  • Bounced emails (both soft and hard) are processed and removed from
    your list for you automatically, meaning your list is always clean.
  • You can also export a list of which email addresses bounced and see both soft and hard bounce details.
  • The software includes full support for uploading and sending attachments along with your emails.
  • When sending a campaign you have the option to embed images as attachments, meaning your email can be viewed (once downloaded) without an internet connection.
  • Your email is analyzed for known spam keywords and the spam report shows you exactly what needs to be changed, ensuring your email is delivered to as many of your subscriber’s inboxes (and not junk mail folder) as possible.
  • Encourage subscribers to share your email by including a “forward to a friend” link in your email. You can even see a report on who forwarded your email to a friend and when!
  • You never have to worry about duplicate emails with Web Microsystems Email Marketer. We guarantee you’ll never find a duplicate email address in your list.
  • With full support for scheduled sending, you can blast your email out immediately or schedule it to go out at a later more convenient time.
  • Easily send your email campaign to multiple contact lists in one send. Duplicate emails are removed automatically before sending.
  • Dynamic content blocks allow you to personalize a section of your email message based on custom field values. For example, if the subscriber’s hobby is golf, you can show a golf ball. If it’s hockey, you can show a hockey stick, etc.
  • For maximum impact and click thru, it’s important that your email looks the same in all of the popular email clients, which isn’t always easy.
  • Luckily Web Microsystems Email Marketer’s inbox preview tool shows how your email will look in all of the popular email clients (Yahoo, Gmail, Hotmail, Outlook, etc).
  • If something is found to be out of place, you’re shown exactly what to change to ensure maximum inbox compatibility.
  • Create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart emails are sent as HTML and text and your subscriber’s email client will show whichever version it supports best.
  • Eliminate automated submissions from your website signup form by enabling CAPTCHA form support.
  • From the “Scheduled Emails” page you can see a list of emails waiting to send and you can even pause and resume emails that have started sending.
Auto responder Features:

  • Autoresponders are emails which get sent to a contact after they’ve been on your list for a certain time, such as 24 hours or 2 weeks.
  • Web Microsystems Email Marketer allows you to create multiple, sequential autoresponder emails for each of your contact lists.
  • You can assign an autoresponder to your entire list or only a portion of it, such as those in New York with under 10 employees or leads from last week’s trade show who have ticked the “Send me more information” box on your signup form.
  • This means you can assign multiple autoresponders to one list based on custom filters instead of separating your contacts across multiple lists.
  • Create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart autoresponders are sent as HTML and text and your subscriber’s email client will show whichever version it supports best.
  • Just like email campaign statistics you can see who opened your autoresponder, which links they clicked on and more, including unsubscribe and bounce reports.

Advanced Email Marketing Features:

  • Find out which of your email campaigns performs the best based on open rates and click-thru rates with split testing.
  • You can even run a split test on a small portion of your list and send the winning email to the rest of your list automatically after a predefined period of time!
  • Unlike other email marketing software which limits you to A/B split testing, you can test unlimited variations in a single split test.
  • Put your follow up tasks on autopilot with triggers. Send birthday and anniversary reminder or promotion emails, move contacts between lists when they open your email or click a link and a whole lot more!

With triggers you can:

  • Send recurring emails based on a date such as a birthday
  • Add contacts to new lists based on events (such as opening an email or clicking a specific link)
  • Remove contacts from the list they are on based on an event
  • Add/remove a contact from a list on a date in the future
  • Every time a contact in your list receives and opens an email campaign or autoresponder, or when they click a link in your email, that action is logged automatically under their contact profile.
  • You can see a complete history of every email they’ve received, which links they clicked and when they opened your emails.
  • Using the built-in event logging system you can quickly and easily log events such as phone calls and meetings next to contacts in your list.
  • Each user can define their own event types and follow up reminders can be added through the software automatically to your Google Calendar if enabled.
  • Web Microsystems Email Marketer has full support for your Google calendar. Easily add follow up reminders to your Google Calendar simply by clicking the “Add to Google Calendar” icon next to any date field when editing a contact’s details.
  • Surveys & Feedback Forms: Use the drag & drop editor to quickly create a completely customized survey then link to it in your email or autoresponder and blast it out to your list. Responses are collected and can be analyzed, browsed and exported to Microsoft Excel for further processing.

Statistics & Reporting:

  • You’ve created and sent the perfect email campaign, but how many people opened it and when? Web Microsystems Email Marketer tells you this and more:
  • From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail
  • You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.
  • See which links were clicked, by who and when. Your sales team can follow up with leads who’ve shown interest in your products by clicking a link in your email. Talk about making contact at the right time!
  • As you’re sending an email campaign you can type in your Google Analytics details and a tracking code will be added to all links in your email, giving you full integration for number of visits, goals and ecommerce conversions for that campaign.
  • Bounces are handled for you automatically and you can view reports showing which email addresses bounced, when and why, with an exact error message from the email provider, such as “Email address doesn’t exist”.
  • See unsubscribe statistics for each email campaign you send, either for a specific date or over time.
  • You can view the details of everyone who unsubscribed and see the unsubscribe rate relative to open and bounce rates.
  • See how viral your email campaign really is with complete details of who forwarded your email to a friend and when.

Contact Management Features:

  • You’ll always be compliant with spam laws and best practices thanks to Web Microsystems Email Marketer’s automatic handling of opt-ins, unsubscribe requests and bounced email cleaning.
  • Either type in contact details one by one or even import existing contacts from Microsoft Excel, Outlook or a CSV file.
  • Easily create customized signup forms with your company’s color scheme to add to your website.
  • Create multiple custom fields to store additional information about contacts such as location, interests, last name, phone number and more.
  • You can then add custom fields into your email campaigns to personalize them, similar to a mail merge in Microsoft Word.
  • Create as many contact lists as you need, allowing you to group contacts based on type or lead source, such as “newsletter subscribers” and “sales leads”.
  • Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.
  • Each contact on your list can modify the details of their subscription, such as email address, first name, preferences and more.
  • Remove large groups of contacts from your list by typing in their email addresses or uploading a file.
  • You can remove contacts permanently or mark them as unsubscribed so they won’t receive any new emails you send out.
  • Automatic unsubscribe links in your emails give subscribers peace of mind and help you more than comply with CAN-spam laws.
  • Filter contacts across multiple lists based on common attributes such as location or interests and send emails to each segment.
  • The built-in email suppression tool allows you to keep lists a list of contacts who shouldn’t (and won’t) be sent your emails under any circumstance.
  • When viewing your contact list in “grid mode” you can choose which of the contact’s details appear in the grid, giving you the details you need quickly.

 

CAN-Spam Compliance Features:

  • The “Insert Unsubscribe Link” button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries.
  • Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.
  • Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean.
  • You can also export a list of which email addresses bounced and see both soft and hard bounce details.
  • Web Microsystems Email Marketer allows you to enter your complete company contact details which can be added to the footer of every email you send. This helps subscribers remember who you are and why they joined your list, and reduces the chance of your email being marked as spam.
  • The built-in email suppression tool allows you to keep lists a list of contacts who shouldn’t (and won’t) be sent your emails under any circumstance.
  • Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.

Digital Agency Features:

  • Digital agencies and web designers with clients will be glad to know that it takes just a few minutes to private label every aspect of the software, including logo and “powered by” text. The private label guide has everything you need to know.
  • Each user has its own lists, autoresponders, contacts, etc, as well as its own permissions which you can configure.
  • Limit email speed for each user. Impose limits on emails per hour, month and total number of emails able to be sent.
  • You can impose a limit on how many contact lists a user can create or even stop them from being able to create new lists at all.
  • The powerful XML API can be used to add and remove contacts to/from a list, retrieve and update contact details, check if a contact is on a list and much more.
  • The software can handle thousands of users sending millions of emails and autoresponders simultaneously thanks to architecture planned from the ground up to support multiple users.
  • Optional per-user SMTP settings allow you to specify which mail server should be used to send their email campaigns. If no SMTP settings are specified the default mail server will be used.
  • If you have multiple clients but don’t have your own SMTP mail server then you’ll appreciate our partnership with SMTP.com which gives you an affordable, fully managed mail server to use when sending your clients email campaigns.
  • Source code (excluding license validation) is unencrypted and can be modified as required.
  • You can create and upload custom email templates for each user and these templates will not be visible to other users when they login.
  • Your users can modify their own details including password and contact information.
  • Server times are converted to user’s local time zone making it easy to workout dates and times when scheduling email campaigns.
  • Each user has access to their own statistics area where they can view, print and export reports such as email opens, click tracing and more.
  • Browser-based support for managing the execution of scheduling tasks (such as autoresponders or bounce processing) means no fooling with the command-line.
  • Add a message to the home screen for all users (such as a “down for maintenance” message) from your web browser.

Your Feature Not in the List?

If a specific feature you need isn’t listed above there’s a great chance it’s already available in Web Microsystems’s Email Marketer! Just contact us and we’ll be happy to assist you. If Web Microsystems Email Marketer does have the feature you need, we’ll show you where to find it.

Mail your Query at info@webmicrosystems.com

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